The Paralenz Dive Camera story – made for divers by divers
Making great ideas come true! That is what the team behind Paralenz has done for more than 15 years. We have developed, engineered, tested, and prototyped products for hundreds of clients in Denmark, and abroad.
To make a great product, the users of the product must be involved in every step of the way and from the very beginning. To make a mailbox, we turn to the mailman for knowledge and know-how – if we want to make toys, we involve our kids in the process. We do this before pen has even been put to paper, and in every project.
Martin Holmberg, partner and co-founder of MOEF, loves diving. After months of him mentioning the need for a quality dive camera made for a single purpose, we caved in for his passion and knowledge and decided to research the market.
We began our work by talking to divers, instructors, and dive shops; we interviewed them about their experiences with existing action cameras and what they wanted in a diving camera. We used this knowledge in polls we posted in divers’ forums, and slowly we began to assemble the overall needs of the potential users. Then, we started the actual engineering and development of the camera.